If you are a practice owner have you asked yourself, how is your business visibility for people? How can people find you? Can they find you on Google Maps? These types of questions are very important that any business owner must know.
You can be visible online in two ways:
1 – Organic Method:
If you have built, set up, and optimized your digital assets properly then you should be fine. For example have a good website with great content and keywords, blogs, google my business, Facebook business page and …etc.
2 – Paid Methods:
As you can see paid methods like google ads, Facebook ads, SEO, and many other paid platforms.
All organic methods are great but you can scale your business only with organic methods. You need other methods that bring you more new patients on a regular basis which is possible via paid methods.
Also, I understand your concern as a business owner and divide it into two categories;
I am sure many of you have never done it because I don’t believe in this type of marketing for many reasons but remember we live in a different world now and connect people to the internet 24/7. If you don’t leverage the technology your competitors are doing and you will lose a big portion of the market.
- Some business owners complained and said my advertising campaigns didn’t work or we tried these stuff are crap and not working.
- Have you asked yourself what is the problem? Why is it not working?
- Is it not working that’s all because something is wrong in those platforms or you cannot get a result? Which one?
- How to make it work for you as many businesses use it and love it?
Everyone thinks advertising is set up with a couple of google ads or Facebook ads and posts that can boost it. So realize it is an easy task and many dentists do it themself or their children or maybe hire a student to do it for them.
Seriously, do you think this stuff means advertising for your business? and expect to get the result too?
But I have to tell you are doing %100 wrong and wasting your time and money and you never get a good result that is in your favourite. But always for any problem, there is a solution.
Here is why now is a great time to use paid advertising!
Because many businesses are closed or operating without ads so big companies like Facebook and Google dropped their price significantly. But remember it won’t be forever and they will bump up their price in a couple of months. Use it or lose it.
I understand that you may ask people don’t buy now because of current situations. But it is not true, as you can see at this time people still do shopping, now is the best time because people:
- Need your service, even emergency treatments
- Looking for a dentist to help them
- Have enough time ( mostly at home )
- Have money ( the government support them)
- Have insurance
- Have urgent pain
- Spend more time on the internet and on social media
Hence you need to be in front of them and show your empathy and tell them that you are open even for a few days and ready to help them. If you don’t, then your competitor will do.
As I mentioned before, it is a great opportunity for you as a practice owner, people will remember your name, your practice, and your service. They need an emergency need now but most of them will come back to you as a long-term customers for other treatments like dental implants, Invisalign, veneer, crown, Perio, and Endo treatments.
Now you think it is not profitable for you or the service is not worth your time, but this is the time you need to give back to the community, and later you will be rewarded for that. Just imagine what is the Long Time Value (LTV) of each patient for you, in addition, they will refer others too.
At this time people’s need has been changed so you need to change your plan and strategy too according to your patients.
What is your next plan? 